This piece was written by Elizabeth Whelan, health & wellness expert, life coach, holistic therapist and Director at Zestivo. There is a...

Now, when you hear the terms brand or branding, what springs to mind first? For most people, it’s a logo or a symbol and to go one step further, you’d be most likely thinking of a well-known brand like Apple , IKEA , Nike or Virgin . Although a logo or a symbol is a vital part of what makes up a brand, it does, however, go far beyond this. At one level these brands simply sell consumer electronics, furniture, shoes, seats on flights or media. But at the same time, they influ

This article was written by William Mundow, CEO of EFM Ireland and Finance Director. Small businesses of today exist in a new financial...

This piece was written by Dominic Soh, TEDx speaker, international resilience trainer and ultra-marathoner. A remarkable and impactful...

This article was written by William Mundow, CEO of EFM Ireland and Finance Director. Business finance is typically discussed in terms of...

As a startup, especially in the early days, let’s be honest, money is scarce. It’s a classic chicken and egg situation. I need to grow my business so I can earn money but without money how do I grow my business? Thankfully for us, we’re living in an era of such rapid technological advancement that most software providers have been forced to offer free versions of their products to keep up with the competition. Yay for us! In this article Lisa Toner, entrepreneur and Senior Ma

“Scrolling the Instagram feed and chatting idly to your desk mate are reliable ways to waste time and precious attention.” If you’re a...

Many of us are aware of IQ (Intelligence Quotient) which is very often used to measure a person’s abilities. Those with higher IQs, tend...

This article is written by Lisa Toner, Senior Marketing Manager at HubSpot and Founder at ETTCH. Businesses across Europe have mostly...

Written by Lisa Toner, Senior Marketing Manager at HubSpot and a member at Iconic Offices Search engine optimisation (SEO) is something that all marketers or professionals who are responsible for business growth need to be thinking about. However, for a marketer who wears many hats (like most of us) it can seem a complex topic to understand and near impossible to balance the required work of SEO with everything else you need to do. That said, understanding the basics of SEO i

Legends are not made by luck If you look at any successful entrepreneur, business man / woman or even sports star, you can be guaranteed...

Written by Grace Chen, Head of Content Marketing at Hubble, London’s largest digital office broker. Lately, there’s been a lot of...

Written by Lisa Toner, Senior Marketing Manager at HubSpot and a member at Iconic Offices The one and only reason you’re not selling your...

“Bookwitty endeavours to highlight authors and their books, promote the discovery of those books, and to make books of all languages available to anyone, anywhere.” Kanzi Kamel is a Regional Ambassador and Project Coordinator for Bookwitty , a digital startup for book lovers. Bookwitty endeavours to make books accessible to everyone, everywhere, and to encourage conversation about them. The website brings together publishers, authors, writers, and book lovers to discuss every