Now, when you hear the terms brand or branding, what springs to mind first? For most people, it’s a logo or a symbol and to go one step further, you’d be most likely thinking of a well-known brand like Apple , IKEA , Nike or Virgin . Although a logo or a symbol is a vital part of what makes up a brand, it does, however, go far beyond this. At one level these brands simply sell consumer electronics, furniture, shoes, seats on flights or media. But at the same time, they influ

This article was written by William Mundow, CEO of EFM Ireland and Finance Director. Small businesses of today exist in a new financial...

This piece was written by Dominic Soh, TEDx speaker, international resilience trainer and ultra-marathoner. A remarkable and impactful...